Clarins

About Clarins group:

“Do more, do better and enjoy doing so.”

Trailblazers in the field of plant-based beauty, Clarins is a beauty pioneer and leader globally, offering a range of high quality luxury skincare and makeup products. Clarins’ pioneering formulas are continually being reinvented as plant science and technology advance—a process known as Permanent Innovation. The brand has been founded in 1954 by Jacques Courtin and is still led by the Courtin family since then. It operated globally both offline and online.

Clarins challenge in Italy:

The Clarins group started its digital and e-commerce presence some years ago but the growth of the business challenged the internal digital organisation model of the group and its subsidiaries. Clarins Italia decided to initiate a process of localisation of its digital activities in order to adapt the e-commerce business to the local market as well as increasing the team’s digital expertise and ultimately accelerate the performance of clarins.it online sales.

Entrusted Services:

Clarins Italy entrusted Vanguard Hub in helping them across their digital ecosystem localisation through:

  • Local digital ecosystem strategic audit
  • Challenges and growth opportunities identification
  • Local team capabilities’ assessment, organization needs and needed profiles identification
  • Explore growth opportunities and new areas of development
  • Conversion Rate Optimisation study and improvements action plan
  • Digital ecosystem dynamic Data Dashboard implementation
  • E-commerce CMS operational management (Salesforce-commerce): promotion setup, catalogue management, content inventories updates, etc…

 

Deliverables and Results:

Within a 6-months timeframe, we delivered for Clarins:

  • C-level focused 360° digital audit on Clarins Italy digital ecosystem
  • Team digital capabilities assessment
  • Digital and ecommerce organizational structure proposal focused on supporting local expertise development and digital business localisation
  • e-commerce conversion rate optimization study and action plan recommendations
  • Complete digital ecosystem data analytics DASHBOARD tailor-made to Clarins’ context
  • Operational daily CMS and e-merchandising management
  • Contributing to Clarins online business growth : +60% YoY