Beautiful skin today, better skin tomorrow
Erborian aims at changing the approach to beauty by creating easy to use, benefit-oriented products that promise to always put the user and its skin first. Skincare-centric with a beauty bonus, they know the key to complexion confidence comes from both instant results AND long-term care. Their hybrid products – between makeup and traditional skincare- draw their effectiveness from the power of our super ingredients from Korea. They inspire themselves from plants, herbs and fruits that have been used for centuries in the Korean Pharmacopoeia by women to take care of their skin.
Erborian challenge at global level:
Erborian brand, part of L’Occitane group, has started an e-commerce replatforming project few months ago as an adaptation of the parent company L’Occitane’s site replatforming.
However this replatforming, led by L’Occitane didn’t fit the brand’s specific requirememts to deliver a tailor-made user experience truly leveraging Erborian’s ambitions.
In addition, this project revealed organization gaps in the Erborian’s structure to be able to support a strong digital growth.
Erborian thus needed an assessment and recommendations of their technological solutions stack, compatible with the group’s replatforming project whilst providing a dedicated digital user experience to the brand and equipping them with the right organization to support their digital growth ambitions.
Erborian HQ entrusted Vanguard Hub, in full partnership with Paris-based Wellness Hub, the 1st network of experts for wellness and innovation, in helping them in their digital growth to:
- Assess and recommend a complete web-product innovation solutions stack
- Estimate budget and costs impacts of the recommended proposal
- Define the new organizational model enabling the implementation and on-boarding of the recommended proposal
Deliverables and Results:
- 50 solutions scouted and investigated
- 15+ digital expertise verticals assessed including: online merchandising management, CRO, social media, tracking and tagging, loyalty management, customer care, fulfillment services, content creation automation, site search management
- User experience services coverage extended for the brand new platform from 3 to 15+