About Zago:

ZAGO Milano, the #1 Undermakeup brand. Smart-Glam Skincare 100% Made in Italy

Zago Milano wants to revolutionize the Millenials and GenZ beauty routine. It is driven by 3 pillars that are defining the brand ethos:

LIFESTYLE: Created for women’s beauty addicts in love with skincare and make-up altogether
GREEN: Believing in the same contemporary values than their audience and that their beauty companion should stand by these values
SHORT SUPPLY: A supply chain process entirely comprised within a 15kms radius around Milan, allowing the brand to be extremely flexible, sustainable and price competitive

Zago Milano challenge:

In a market in strong digital disruption, it is hard to break through the clutter of new beauty brands popping-up evrery day, especially when you are a start-up.

Coming from a strong beauty supply chain background and expertise, Zago Milano’s founder needed support to build a complete digital and e-commerce strategy for the brand, tailor-made for the means of an emerging start-up thus balancing vision and pragmatism to be able to deliver short-term acceleration whilst building the brand equity on the long-run.

Entrusted Services:

Zago Milano trusted Vanguard Hub in helping them in their growth to:

Accompany them as a full partner in building a complete business strategy anchored in the digital world whilst supported by physical retail as well.
Expand and accelerate business channels, from .com to market places.
Structure and expand the brand communication, tone of voice and reach.
Convince investors in follow-up financing to support the company’s ambitions.

Deliverables and Results:

Through a startup-minded, test and learn approach, Vanguard Hub is accompanying Zago Milano on a day to day digital growth path to create the right opportunities for the brand.

Since the start of the partnership:

+330% Increase in overall revenues (off+online)
+437% in online revenues
+158% in traffic generation
+270% database growth
4 online sales channels opened
6 new markets opened
Offline presence extended from 70 to 150 retail locations
Brand positioning, attributes and identity defined
Internal digital capabilities and processes accelerated
Fundraising secured